I do a lot of marketing for myself. It doesn’t always feel comfortable and, of course, I would rather be behind the mic or onstage. But, like all behind the scenes tasks that help me pay the bills, if I don’t take the time to market myself, then no one knows to hire me. In order to be able to play, I have to market myself.
Recently, on one of the animation Facebook groups I check in on, there was a post about creating characters. Well, I figure that it was a perfect time to bring up my super fun project from a few years ago #100daysofvoiceover (on Instagram and YouTube!) where I completed a challenge to create a new voice character for 100 days. I always like to bring it out whenever I can since it was pretty dope. Plus, there are videos! I received good feedback when I did it, so it seemed like a nice time to call attention to it. It might peak someone’s interest to check it out and say, “Awwww, yeah! This lady has some vocal chops! These characters are great!”
Ok, maybe not quite like that, but still people would be entertained!
Instead, the response back to my post was dismissive. I won’t quote it but it was like what happens when you say you do voiceover and someone says “Oh, I want to do that! Everyone says I have a great voice.”
It hurt my feelings to be honest.
I’ve been working in voiceovers for a few years now. I am also classically trained actress. I take pride in my work and focus on finding ways to improve every day because I am a professional. This is my passion and my job. And while not all of the characters I created are ones I would use on a regular basis, they are available for me to pull out when necessary. In those brief little snippets, it shows I definitely have range and creativity.
I wanted to write back, “I’m not just some walk in off the street!” I wanted to come up with a snarky response that would earn me a reputation as a savage slayer on social media. Someone you do NOT come for unless they send for you.
I did not.
Why? There was nothing to be gained from defending my value. I already KNOW my value. And the OP not knowing who I am in no way diminishes my worth.
The thing is, the chances are high that at least one person will click the hashtag and listen to my pieces, and then they would know me, too. The people who read my blog and who watch my livestreams and who refer me to their clients and the countless people who already hired me and will hire me in the future…they already know what I am capable of.
Some times in marketing you put yourself out there and you get a big old rejection, either a nice one or a not so nice one. There will be times that people are dismissive, for a lot of different reasons. There will be times that you might deserve it, like not researching a client before reaching out to them or being arrogant instead of confident in your ability to help them with their problems.
It doesn’t mean you need to stop putting yourself out there. If anything, it means get out there more. Do MORE of what you do. Take MORE creative risks. Fail MORE and BIGGER and BETTER. Make it impossible for people to ignore you.
I read once that it takes 118 no’s to get to a yes and 8 actual conversations for a client to actually buy. Don’t waste your energy getting bent out of shape over because of your Ego. Put your rejections in your No Tracker and keep it rolling.
But don’t stop putting yourself out there. That same person that dismissed you yesterday might very well be looking to hire you on their next project tomorrow!